Touch925 — Crafting
Affordable Luxury in Silver
Transforming a D2C jewelry brand into a high-converting e-commerce experience with premium aesthetics and mobile-first focus.

E-commerce (Jewelry)
UI/UX, Shopify Development
3–4 Weeks
Web (Mobile-first)
Shopify, Razorpay

Perception Paradox
Conversion Leakage
Instagram traffic wasn't translating due to a fragmented checkout journey.
Mobile Friction
Storefront lacked responsive polish for 85% of traffic.
Rebranding for Elevation
Refining the digital journey by blending luxury aesthetics with performance architecture.
Luxury Minimal UI
Clean monochrome palette with silver accents to prioritize product photography.
Mobile-First UI
Optimized thumb zones and quick-add features to streamline mobile buying.
Trust Pillars
Strategic placement of certifications, reviews, and clear policies.
The Digital flagship Store
A seamless transition between homepage storytelling and product conversion mechanics.
Homepage Architecture

Product Listing Page

Product Detail Page

Comprehensive E-Commerce Architecture
Shopify Store
Built for concurrent traffic.
Razorpay Native
Optimized payment flow.
High Performance
90+ PageSpeed insights.
Dynamic Filters
Intelligent discovery.
Discount Logic
Custom anchor pricing.
SEO Optimized
Semantic Search ready.
Data-Driven Success
Immediate improvements across core business metrics.
+35%
Conversion Rate
+50%
Mobile Engagement
-40%
Bounce Rate
0.8s
LCP (Fast Load)

“The new store captures our brand essence perfectly while making the buying process effortless.”
Founder, Touch925
D2C Jewelry Brand

